Unlocking the Power of AI-Powered Meta Advantage+ Campaigns.
Meta Advantage+ campaigns are designed to streamline the ad creation process and maximize the performance of advertising budgets. By automating tasks such as audience targeting, creative optimization, and budget allocation, these campaigns allow businesses to focus on what matters most: delivering value to their customers.
The key features of Meta Advantage+ campaigns include:
Automated Ad Creation: AI-driven tools generate multiple ad variations, allowing businesses to quickly identify the most effective creatives.
Dynamic Audience Targeting: Machine learning algorithms analyze user behavior to create highly targeted audience segments.
Budget Optimization: Real-time adjustments ensure that ad spend is allocated to the highest-performing campaigns.
B2B AI-POWERED META CAMPAIGNS
Targeting right audience and achiving high results - valuable leads and contracts is currently much more efficient thanks to AI automation.
Among different types of meta campaigns dedicated for B2B, lead ads with forms might be the best solution for your business.
FORMS
Let people directly fill in a form from ad or direct them to website forms
Website forms Instant forms
16% reduction in cost per quality lead
28% increase in rate of converting a lead to a quality lead
MESSAGING
Lead ads that click to message
Messenger, Whatsapp, Instagram
61% higher conversion rates than email
87% higher conversion rates than other apps
CALLING
Customer will click to call directly from the ad in the moment of concideration.
53% higher conversion rate than SMS
61% higher conversion rate than email
87% higher conversion rate than other apps
B2B LEAD GENERATION - CASE STUDY
One of the leading manufacturers of temporary structures in Europe was looking for a way to increase the number of valuable leads. Meta campaigns with video clips presenting examples of marquees were implemented, directing to the landing page - form - configurator and campaigns with an extended form. Importantly, the form in the advertisement did not contain only contact details but fully specified hall data, which filtered less interested potential customers. The campaigns were divided by hall types (warehouse, industrial, agricultural, sports) and markets (Poland, Great Britain, Germany, France, Norway, Denmark). On the Polish market, campaigns with instant forms generated 1,769 leads in 2022 at a cost of USD 4 / lead.
Best Products - company from the automotive industry, a distributor and manufacturer of workshop machines, including lifts, wheel balancers and tire changers, decided to test the meta advantage + campaign with an instant form. Over two months, the campaigns generated
148 leads at a cost of
USD 4 / lead.
B2C ADVANTAGE + CAMPAIGNS E-COMMERCE CASE STUDY
One of the leading manufacturers of temporary structures in Europe was looking for a way to increase the number of valuable leads. Meta campaigns with video clips presenting examples of marquees were implemented, directing to the landing page - form - configurator and campaigns with an extended form. Importantly, the form in the advertisement did not contain only contact details but fully specified hall data, which filtered less interested potential customers. The campaigns were divided by hall types (warehouse, industrial, agricultural, sports) and markets (Poland, Great Britain, Germany, France, Norway, Denmark). On the Polish market, campaigns with instant forms generated 1,769 leads in 2022 at a cost of USD 4 / lead.
Best Products - company from the automotive industry, a distributor and manufacturer of workshop machines, including lifts, wheel balancers and tire changers, decided to test the meta advantage + campaign with an instant form. Over two months, the campaigns generated 148 leads at a cost of USD 4 / lead.
